Brand Pharma India Campaign to Be Launched at CPHI Japan 2012
India plans to launch the “Pharma Brand India” in the forthcoming CPHI-Japan which is to be held in Tokyo from 21 to 22 March, 2012.
India plans to promote the “Pharma Brand India” in the forthcoming CPHI Japan which is to be held in Tokyo from 21 to 22 March, 2012.
Japan is regarded as the second largest pharmaceutical market in the world. It is predicted to be worth US$ 87 billion by the end of year 2014. The government of Japan is encouraging generics to account for a 30 per cent market share by 2012.
Recent Comprehensive Economic Partnership Agreement (CEPA) between India and Japan is also expected provide an excellent opportunity for Indian pharmaceuticals manufacturers and exporters to explore opportunities in Japanese market as it would catalyse bilateral trade between India and Japan to touch $25 billion by 2014.
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