Pharmapack Podcast Series: Senior patient-friendly drug device design - Part Three

Partnering with one of northern Europe’s oldest academic universities, Lund University in Sweden, Pharmapack has launched this three-part podcast series, delivering the latest insights on medication packaging innovation and the gathering momentum towards patient‐centric design.

In the third and final episode of this three-part series, we talk to Dr Alex Cole, Head of Strategic Marketing, CPI, and Giana Carli Lorenzini, postdoctoral research fellow, Packaging Logistics at Lund University, about how companies should approach the design of senior-friendly self-administered drug devices by putting the patient and their physical and cognitive limitations at the heart of their programmes, and also how to keep older patients involved and engaged at every phase of the development process.