Small to Mid-sized Pharma Companies 'Turning to Cloud CRM Systems'

Cloud-based CRM systems offer smaller pharmaceutical companies a fast and cost-effective solution.

A growing number of small to mid-sized pharmaceutical companies are recognising the potential benefits of switching to cloud-based customer relationship management (CRM) systems, it has been claimed.

The costs associated with traditional client/server CRM applications have historically been prohibitive for many smaller outfits.

But cloud-based solutions now offer companies a cost-effective way of harnessing data for improving customer service and overall revenue, without having to deal with cumbersome databases.

Cloud-based business solutions provider Veeva Systems has witnessed a significant increase in demand from small and emerging companies.