Sales Force Effectiveness

Sales Force Effectiveness
Product Description

Creating meaningful connections with physicians and group practices is essential to drive sales. But new regulatory guidelines and less time with physicians has made this increasingly difficult. Track the effectiveness of your sales team at a granular level, and develop new approaches to quickly and precisely target the right prescribers with the right promotional message. IQVIA Sales Force Effectiveness solutions provide tools and targeting strategies to guide your decision making and help senior leadership prioritize the right targets with the appropriate resources. Using integrated analytics, we design next generation sales force effectiveness models that account for various stakeholder influences on prescribing. Our framework enables you to

  • Develop a customized field-based target segmentation methodology to prioritize physicians’ institutions, and accounts for personal promotion
  • Optimize field-based size and structure, including territory alignment design
  • Execute a staged roll-out within an agreed-upon timeline

IQVIA Ltd.

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy
Specifications

IQVIA Ltd.

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy

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IQVIA Ltd. resources (11)

  • News CPHI Sustainability Trend Report: Towards a Greener Future

    CPHI releases its Sustainability Trend Report focusing on carbon emissions in the supply chain and working towards a greener future in the pharmaceutical industry.
  • Webinar Trends in Drug Delivery

    In this webinar, originally broadcast as part of the Pharmapack Europe show, speaker Aurelio Areas, Engagement Manager, IQVIA will give us a look at the global outlook of the pharma industry as it emerges from the pandemic with a focus on drug delivery trends. This session analyses current dynamics in drug delivery devices and look at emerging growth areas such as the rise of self-administration, connectivity and the impact of devices on our environment.
  • News CPHI releases Pharma Trends 2022 report

    CPHI has launched its forward-looking pharma trend report for 2022 and it is now available to read on CPHI Online.
  • Webinar Developments in the Cold-Chain

    In this webinar, originally broadcast as part of the Pharmapack Europe show, Stefan Lutzmayer, Consultant, IQVIA discusses how as biologics and specialty medicines increase in importance in global healthcare, especially when access to medicines and biosimilars become growth areas, this brings various opportunities in developing the logistical network that delivers these medicines to patients in a temperature-controlled environment. This session explores the rapid growth of cold-chain medicines and seek to understand their impact on health provision and the environment.
  • News API supply chain needs to address future challenges arising from China situation: CPHI Worldwide panel

    COVID-19 pandemic has exposed weaknesses and sector faces new challenges driven by rising costs of production in China

  • Webinar Why the Pharma Industry Must Address their Carbon Footprint

    Rapid climate change has direct impacts on human health. These arise from multiple causes, including severe weather, changing ecology of disease vectors, increased allergens, and geopolitical conflict over scarce resources.
    Healthcare itself contributes to climate change because of its sizeable carbon footprint. It follows that health systems should be frontrunners in reducing its carbon footprint to limit the impact of climate change and mitigate poorer health outcomes and inequity.
    Many health systems have identified medicines as one of the largest single contributors to their carbon footprint. This session will evaluate the pharma industry’s carbon footprint and provide recommendations on what we can do to reduce emissions, meet environmental targets, and consequently open a new path to supporting human health.
  • News Digital health tools ‘becoming integral parts of mainstream medicine’: IQVIA report

    More than 350,000 health apps are currently available, increasingly focused on helping them manage their conditions rather than on wellness management
  • Video The German Pharmaceutical Market - Post-Pandemic Recovery and Key Trends

    CPHI is back in Frankfurt, an important hub for the German pharmaceutical community. This session will explore the German market and look at the abundance of innovation emerging from one of Europe's biggest pharma hubs.
    This session will touch upon: Access to Innovative Medicines and Launch Performance Developments in Generics and Biosimilars Initiatives Towards Further Digitalization Did you enjoy this session? If so, you might like to visit our Connect to Frankfurt platform, where you can browse our collection of 30+ on-demand webinars and learn about our upcoming CPHI Frankfurt event, taking place 1-3 November in Frankfurt, Germany.
    Bringing together the global supply chain under one roof, CPHI Frankfurt puts you at the heart of pharma. Can’t attend in person? You can access many of the event offerings online! Browse our exhibitor list, arrange meetings, view on-site content and network – all from home.

    Click here to register
  • News Brexit impact on UK pharma industry a moveable feast, industry experts tell CPHI Discover

    The UK’s withdrawal from the European Union has meant the pharmaceutical industry has had to adapt to some monumental changes in terms of research, regulatory affairs, and trade. In this CPHI Webinar, three industry experts discussed what the future may hold for UK pharma in a post-Brexit world

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