Sales Force Effectiveness

Creating meaningful connections with physicians and group practices is essential to drive sales. But new regulatory guidelines and less time with physicians has made this increasingly difficult. Track the effectiveness of your sales team at a granular level, and develop new approaches to quickly and precisely target the right prescribers with the right promotional message. IQVIA Sales Force Effectiveness solutions provide tools and targeting strategies to guide your decision making and help senior leadership prioritize the right targets with the appropriate resources. Using integrated analytics, we design next generation sales force effectiveness models that account for various stakeholder influences on prescribing. Our framework enables you to

• Develop a customized field-based target segmentation methodology to prioritize physicians’ institutions, and accounts for personal promotion
• Optimize field-based size and structure, including territory alignment design
• Execute a staged roll-out within an agreed-upon timeline