Brand and Promotional Analysis

Brand and Promotional Analysis
Product Description

Powered by the IQVIA CORE™, our promotional analysis can help you understand the trajectory of your brand and measure its progress along the way. We can help you see where you are today, where you’re going and help you make adjustments as part of your path forward. Find out what you need to know about

  • Share of voice
  • Message recall
  • Threats to your brand from competitors
  • Channel effectiveness — from your advertising to your sales force
  • Your net promoter score, and more
Our solutions are designed to help you plan, measure and adapt your promotional strategy and its impact on your brand.

IQVIA Ltd.

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy
Specifications

IQVIA Ltd.

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy

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IQVIA Ltd. resources (2)

  • News CPHI Sustainability Trend Report: Towards a Greener Future

    CPHI releases its Sustainability Trend Report focusing on carbon emissions in the supply chain and working towards a greener future in the pharmaceutical industry.
  • Webinar Trends in Drug Delivery

    In this webinar, originally broadcast as part of the Pharmapack Europe show, speaker Aurelio Areas, Engagement Manager, IQVIA will give us a look at the global outlook of the pharma industry as it emerges from the pandemic with a focus on drug delivery trends. This session analyses current dynamics in drug delivery devices and look at emerging growth areas such as the rise of self-administration, connectivity and the impact of devices on our environment.