Report: 50% of Pharma Serializing in 2011

The market researcher IDC says in a report that it expects about 50 percent of the industry to have fully serialized at least one product line to the item level by the end of 2011. 

The driver will be big pharma companies preparing for the 2015 deadline of the California Board of Pharmacy serialization mandate and similar upcoming regulations worldwide, says Pharmaceutical Commerce. A U.S. national serialization and pedigree program remains an FDA discussion item. The agency held a public workshop on system att