OTC Pharmaceuticals Market to Reach $80.7Bn in 2014

The world market for over-the-counter (OTC) medicines will reach $80.7 billion in 2014, according to a new report from Visiongain.

In its 'World OTC Pharmaceutical Market 2012-2022' report, the UK-based business information provider predicts that the market for these drugs will grow steadily during that timeframe.

Self-medication is becoming increasingly popular, according to Dr Syed Ahmed, a senior healthcare industry analyst at Visiongain.

"People worldwide rely on over-the-counter products for medical needs ranging from pain, flu, headaches and allergies to contraception, skin care, weight control and hair re-growth," he pointed out.

"In particular, the cough, cold and allergy market segment will perform strongly to 2022."

Much of the