Big Pharma Aids India's Drug Sales Growth

The Indian pharma industry continued its sales growth with a 16.5 percent upswing in 2010. Drugmakers have helped drive industry growth as pharma companies push into rural areas and other underserved markets, sales are rising.

Interestingly enough, Indian sales growth was fueled by Big Pharma as much as by domestic drugmakers. Global drugmakers' medications squeezed out all but one local formulation on IMS's list of 2010's top-selling drugs in India. Pfizer's cough medicine Corex boasted the biggest share of the Indian market, with Abbott Laboratories' insulin drug H