Innovation in Connectivity Roundtable pt.1

The Innovation in Connectivity Roundtable originally aired as part of Pharmapack Europe 2021

Part 1 of this session includes three presentations:

Patient Journey Driven Considerations for Integrating Digital Health for Combination Products

• The importance of utilizing applied ethnography and other primary research methods to understand the patient journey as the foundation for integrating digital health into a device/combination product development initiative.
• Considering patient needs in the context of a larger ecosystem including providers, payers, and regulators to develop a robust plan with respect to connectivity and digital health.
• Examples of how this understanding is applied across the combination product development journey through organic development, utilization of platform devices, or as a lifecycle management enchantments while optimizing the user experience resulting in safe, effective, and differentiated combination products.

Mark Tunkel, Global Category Director for Insight Innovation, Nemera

Electronic Product Information: A Case Study on Medicine Labelling for the Visually Impaired

• The Electronic Product Information Initiative for Medicines (ePI) aim to ease the accessibility of product information to everyone, including visually impaired patients.
• The GS1 Digital Link aim to provide a single barcode for identification, brand protection, and access to product information for patients.
• Our lecture will illustrate how the existing Datamatrix on packaging could be leveraged, today, by everyone, including visually impaired users, to access a tailored and relevant information.

Laurent Tonnelier, CEO, mobiLead - xTag

Lise Wagner, Accessibility Specialist and User Expert, OKEENEA

Traceability of Medicines: from Finished Product to Unit Dose Delivery

• Challenges for B2B Supply Chain stakeholders
• Regulations: a global overview
• What about B2C

Nathalie Wardé, CEO & Founder, D4P pharma

Join the above speakers and moderator Lionel Jeannin, Group Head Oral Packaging & Delivery Systems, Novartis Pharma AG for the live panel discussion that followed in the Innovation in Connectivity Roundtable pt. 2