Trend Report - Pharma's Next Big Opportunity: Exploring the Potential of Herbal Medicines in Modern Healthcare

Steeped in centuries of tradition, natural extract products and herbal treatments still face numerous challenges when entering the commercial market. Inconsistent regulations, quality control oversight, and sustainable sourcing and procurement are among some of the top concerns for the pharmaceutical and nutraceutical industries. Despite these hurdles, natural extract products are shaping up to be pharma’s next big opportunity for investment as consumers look to take control of their own health with traditional herbal ingredients. Ashwagandha, in particular, is a trending extract boasting several health benefits against stress, sexual dysfunction, and increasing endurance. Our latest Trend Report, created in partnership with KSM-66 Ashwagandha, explores the potential of Ashwagandha root extract in consumer healthcare markets, and how the pharmaceutical and nutraceutical industries can work together to overcome obstacles within the Ashwagandha supply and value chain. Register to download your free Trend Report now.