Brilliance Tube for Tomorrow’s Effervescent Tablets

With Brilliance, Sanner GmbH offers an expressive packaging solution for effervescent tablets. Drug producers can achieve higher attention and customer loyalty thanks to photorealistic printing and a wide range of design options. Patients profit from easy handling, while manufacturers can optimise their supply chain while ensuring the highest process safety.

Pain killers and other pharmaceutical agents can be easily digested and consumed in liquid form. Moreover, patients particularly appreciate the easy handling of effervescent tubes. Equipped with a convenience closure like the FOG from Sanner, the tubes remain tightly closed at all times, while the tablets are protected against light and moisture with a long shelf life. In contrast to blisters, for instance, the drugs remain inside their package, which in turn is not damaged during transport.

From a brand point of view, however, this packaging type has been reduced to its mere functionality and can rarely impress with an appealing design. For this reason, Sanner launched the Brilliance Tube last year. Apart from the optimal tablet protection, the development focused on the visual appearance. Compared with conventionally printed packages, the IML tubes offer a high-quality photorealistic printing with endless design varieties. Up to eight colors and metallic effects are available; the shock-proof and scratch-resistant material is extremely durable.

High Recognition Value, Safe Processes

“After the market launch we have already delivered the first Brilliance Tubes with the proven Sanner closures as complete solutions,” says Sanner CEO Holger Frank. “That way, customers can optimise their supply chains and make their daily work easier.” With its GMP-compliant, controlled production, Sanner complies with the highest hygiene standards. Moreover, the patented geometry of the tube base ensures high safety throughout the entire filling and packaging process. “Sanner customers receive everything from a single source — from the procurement of printed labels and manufacturing of decorated tubes to the delivery as system solution. If a customer wants the tubes to be child-resistant, we also have a solution to offer.”

Pharmaceutical manufacturers can bring their sales messages to life by choosing the ideal motif, conveying emotions without many words. They can design a consistent marketing concept with high recognition value — from print and online advertising to TV ads, as well as primary and secondary packaging. The visual messages can easily be transferred from the secondary to the primary packaging, so that patients can see the brand image at all times, either on their table or in the shelf. The excellent readability of the labels offers more room for product information, even on a small surface and with small fonts. This way, Brilliance unites high recognition value at point of sale with optimal consumer convenience and reliable filling processes.